Some of my work …
Below are a few case studies I’ve worked on.
Images have been blurred for confidentiality.
📍 Case Study: Geo Analysis using Tableau
Objective: To understand the relationship between spend and booking conversions across Designated Market Ares in the USA
📍 Case Study: Attribution & Forecast with Linear Regression Analysis using R
Objective: To identify optimal spending and forecast leads using campaign, tactic, offline conversions, and publisher data
📍 Case Study: Automating Reporting Processes with Snowflake
Objective: To speed up the existing process to reduce time spent extracting and cleaning data
📍 Case Study: Creating Dashboards in Domo
Objective: To create reporting dashboards that will monitor KPI and media performance on a channel, creative, audience, and targeting tactic level
📍 Case Study: Cluster Analysis using Excel
Objective: To identify 5 clusters of identical markets for A/B testing
